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Marketing Director

Marketing Director

Flyer.be is a rapidly growing Belgian e-commerce company specializing in digital and offset prints.
We are currently looking for a Marketing Director.

Job description:
  • You will be responsible for managing marketing, advertising and promotional staff and activities, as well as the e-commerce marketing i.e., the website and all customer-facing channels.
  • You will take steps to research, measure, enhance and enrich the brand, position and image of the company on the market.
  • You will manage the Marketing team and work hand-in-hand with the Sales Director.
  • You will plan marketing and branding objectives.
  • You will prepare marketing strategies alongside other company departments.
  • You will analyse market trends and recommend changes to marketing, sales and business development strategies based on analysis and feedback.
  • You will prepare and adhere to budgets.
  • You will oversee creation and delivery of marketing campaigns and other marketing materials.
  • You will ensure the site is of the highest quality and always up-to-date with all latest products.
  • You will ensure brand messages are consistent.
  • You will gather and analyse customer insight.
  • You will engage customers on social media.
  • You will drive overall CRM and direct marketing.
  • You will manage, develop and lead the marketing team.
  • You will collaborate with Sales to develop strategic plans for generating revenue.
  • You will consult with Business Development on product launching and marketing.
  • You wil coordinate and participate in promotional activities and trade shows, to market products and services.
  • You will initiate market research studies and analyse their findings – identification of consumer requirements, definition of the market, competitors’ share and competitors’ strengths and weaknesses, forecasting projected business, establishing targeted market share.
  • You will conduct economic and commercial surveys to identify potential markets for products and services.
  • You will report to the Chief Operational Officer.
The profile we are looking for:
Education and experience
  • Minimum 5 years’ experience in marketing, branding, e-commerce in an on-line company.
  • Familarity with analytics, benchmarking and market research.
  • Bachelor’s degree in marketing is a plus as well as knowledge of the printing industry.
Skills and qualifications
  • Strong people management skills. Experience in people management, setting objectives, performance management.
  • In terms of industry and market marketing skills, printing industry market knowledge are an asset, as well as experience in online marketing and knowledge of social media.
  • Branding experience, ideally coupled with User experience design.
  • Knowledge of market research, best practices and benchmarking and competitive analysis.
  • On a financial level, the capacity to manage a budget.
  • On a technological level, be on top of all current tools and technologies used in Marketing. Experience with search engines, conversions and analytics. Capacity to express needs and specifications in view of IT developments where needed.
Personality
  • Strategic thinker.
  • Critical thinker, creative thinker, problem solver.
  • Excellent communicator.
  • Interested in what motivates people.
  • Be able to respond well under pressure.
  • Be creative, but also analytical.
  • Good team player with Sales.
  • Innovative.
  • Quality and deadline oriented.
  • True leader.
  • Startup mentality with scale-up or even corporate experience.
What does Flyer.be offer you?
  • A very challenging position in a rapidly growing company.
  • An informal work climate with ambitious colleagues.
  • A setting characterised by a high interest for sharing and creating know-how.
  • A fitting salary.
  • A practical in-house training to gain a complete overview of the procedures, the product range and the procedures at Flyer.be.
Would you like to know more about this position? Send us your cv at jobs@Flyer.be.
 Apply for this position

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